Welcome Thomas Franke as Sr. Director, Partnerships (USA)
Toronto, June 4, 2025 – SponsorshipNext, and its partner agency Tonbara Sports and Entertainment are excited to welcome Thomas Franke, as Sr. Director, Partnerships.
Based in New York, Thomas is a seasoned media and partnerships executive with over 15 years of experience driving revenue across live events, branded content, and digital platforms. As Publisher and CRO of Brooklyn Magazine, he led the brand’s relaunch and, among other strategic partnerships, built a movie and event series with Paramount+ and Showtime.
"We are so proud to add Thomas to our SN family, and as our newest US-based team member," said Bill Gaskey, Managing Partner of SponsorshipNext. "This marks a cool evolution for us as Thomas will lead the charge on key new US-based files such as the AAU and Informa USA. Massive opportunities as we continue to expand our vision of a full North American footprint”.
Following the sale of Brooklyn Magazine, Thomas joined BSE Global, the parent company of Barclays Center, the Brooklyn Nets, and the New York Liberty, where he worked to integrate the media assets into their portfolio of owned and operated properties, helping bridge editorial storytelling with live sports and entertainment experiences.
“I'm thrilled to join SponsorshipNext, a company at the forefront of redefining how brands connect with audiences through live events, properties and cultural experiences,” said Thomas Franke. “I look forward to collaborating with a dynamic team to craft innovative partnerships that resonate with today's audiences and deliver meaningful value to our partners. As the landscape of sponsorship and live events continues to evolve, I'm eager to contribute to shaping experiences that leave lasting impressions”.
About Sponsorship Next (SN)
Sponsorship Next (SN) is an agency for today and tomorrow. Specializing in sponsorship strategy, asset valuation+pricing, naming rights strategy, and third-party brokerage sales, SN leverages modern tools, including AI, to deliver innovative, data-driven solutions that drive value and deliver ROI for brands and properties.
About Tonbara Sports and Entertainment (TSE)
Tonbara Sports and Entertainment is a leading sports and entertainment management firm with headquarters in Toronto and Miami. TSE operates two distinct divisions:
● Talent Division: Representing top-tier talent across sports, entertainment, and NIL Name, Image, and Likeness).
● Sponsorship Division: Providing strategic sponsorship consulting, valuation, naming rights, and sales services through SponsorshipNext (SN).
At TSE, we connect talent, brands, and opportunities, delivering exceptional results through expert representation, innovative partnerships, and modern, data-driven solutions.
For inquiries, please contact: