Welcome Wade Makarus as Sr. Advisor, Partnerships
Toronto, September 2, 2025 – SponsorshipNext, and its partner agency Tonbara Sports and Entertainment are excited to welcome Wade Makarus, as Sr. Advisor, Partnerships.
Wade brings 20+ years of leadership in sponsorship, strategic partnerships, and business development, combining agency experience with entrepreneurial execution.
He has led major activations and programs for brands such as Budweiser, General Motors, Subway Restaurants, Walmart and T-Mobile, and partnered with top sports and entertainment properties including the NFL, NHL, PGA of America, Wimbledon, and Live Nation.
Through his own companies, he also launched innovative event tech to enhance attendee experiences and create high-value sponsorship assets.
"We are proud and excited to have Wade join our leadership team and family," said Bill Gaskey, Managing Partner of SponsorshipNext. "Wade is all about creating lasting partnerships and winning formula’s and that’s what we are all about at SN”.
Known for building measurable, strategic programs, Wade’s expertise in asset ideation, valuation, and activation, backed by a strong industry network, delivers results for brands and properties alike.
“SponsorshipNext, in a short lifespan, has already created a very strong list of properties to represent, which is very impressive and exciting for me personally,” said Makarus. “I’m excited to dig in, reach out to my list of close industry contacts and create numerous long-term win-win relationships”.
About SponsorshipNext (SN)
SponsorshipNext (SN) is an agency for today and tomorrow. Specializing in sponsorship strategy, asset valuation+pricing, naming rights strategy, and third-party brokerage sales, SN leverages modern tools, including AI, to deliver innovative, data-driven solutions that drive value and deliver ROI for brands and properties.
About Tonbara Sports and Entertainment (TSE)
Tonbara Sports and Entertainment is a leading sports and entertainment management firm with headquarters in Toronto and Miami. TSE operates two distinct divisions:
● Talent Division: Representing top-tier talent across sports, entertainment, and NIL Name, Image, and Likeness).
● Sponsorship Division: Providing strategic sponsorship consulting, valuation, naming rights, and sales services through Sponsorship Next (SN).
At TSE, we connect talent, brands, and opportunities, delivering exceptional results through expert representation, innovative partnerships, and modern, data-driven solutions.
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